Daniela (a.k.a Ruby) Varela taught herself how to make the perfect “Milwaukee-style” bagel in 2017 after realizing there was no local small business that specialized in bagels. Once she developed the recipe with the perfect consistency, she taught her mom and aunt how to make bagels, making it a fully female, family-run operation. Ruby’s bagels are “spoiled and boiled” referring to her two-day process which locks moisture in, ensuring a solid crust and soft, chewy inside. Many claim that what makes a bagel special is the water and nobody has fresher water than Milwaukee! Try the popular rosemary sea salt or everything bagel if you’re seeking savory. Trust us, New York has nothin’ on these bagels.